Saks and Neiman Marcus: A Tale of Two Luxury Retailers
Brand Identity and Market Positioning: Saks Neiman Marcus Saks neiman marcus – Saks Fifth Avenue and Neiman Marcus, two iconic luxury department stores, have distinct brand identities and target audiences that shape their market positioning. Saks Fifth Avenue Saks Fifth Avenue is known for its sophisticated and glamorous image, catering to affluent shoppers seeking high-end … Read more